Children have unlimited possibilities and
and the many options that have yet to be seen.
We hope that this place will resonate with the future leaders, and give something meaningful to the children's future.
The World’s Most Beautiful Convenience Store
Kito District, Naka-cho, Tokushima Prefecture.
In a village of 1,000 inhabitants emerged“The World’s Most Beautiful Convenience Store”.
A place to foster the dreams of children.
Mirai Convenience Store was conceived to create bonds between people and within the community, and to bring a smile to every face.
"Mirai Convenience Store", which was born from the concept of
“the world's most beautiful convenience store”,
has won 11 prestigious international design awards.
One of the world’s three most renowned
design awards RED DOT DESIGN AWARD 2021 Retail Design “BEST OF THE BEST”
One of Japan’s top space design awards KUKAN DESIGN AWARD 2021 “KUKAN OF THE YEAR”
Shop Space“GOLD”
- German Design Award 2022Excellent Architecture “Special Mention”
- SKY DESIGN AWARDS 2021Architecture “GOLD”
- DFA Design For Asia Awards 2021Environmental Design, Architecture “SILVER”
- ICONIC AWARDS 2021Architecture “WINNER”
- SDA AWARD 2021
- JIA AWARD 2021Excellent Architecture of the
Year
2021 100 selection by the JIA - BAMBOO AWARD 2021Gold Prize Bamboo Award 2021 - Most views
- iF DESIGN AWARD 2022Retail/Hospitality "WINNER"
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3 Concepts of Mirai Convenience Store
“The World’sMost BeautifulConvenience Store”
An architectural beauty in harmony with nature, “The World’s Most Beautiful Convenience Store” was born under a starry night sky, amidst lush mountains and clear streams.
“For Children, Our Future Generation”
Dedication to the children who will lead the future of Kito.
We hope to foster the next generation by exposing them to diverse cultures and walks of life, inspiring them to shape the future.“For the Community’sHappiness”
We support life in Kito.
Our goal is to brighten the face of every resident by helping them enjoy life in this village.
At the in-store Yuzu Cafe, you can enjoy various creations
available nowhere else, such as original items using the local
specialty Kito Yuzu.
We also offer products of “Golden Village”, which produces,
processes, and sells Kito Yuzu.
We guarantee you’ll find the perfect souvenir.
Nakahora FarmSoft Serve
Nakahora Farm Soft Serve
490 yen (incl. tax) Rich, expertly-crafted soft serve ice cream that boasts the title of “Kito children’s favorite soft serve”.
It uses high-quality milk from cows raised on natural grazing pastures at “Nakahora Farm, Iwate Prefecture”
Yuzu Shot
Kito Yuzu Shot Ichiban Shibori
200 yen (incl. tax)Fresh, carefully hand-squeezed Kito Yuzu juice.
Delight in the rich aroma and flavor from a shot glass.
The fruit juice is rich in nutrients such as vitamin C and offers a refreshingly sour taste.
Yuzukinson
Yuzukinson
380 yen (incl. tax)Wilkinson, an exhilarating sparkling water, accented with the clear sour flavor and aroma of Kito Yuzu juice.
Endearingly named “Yuzukinson” by Kito residents, it has become a fixed menu item.
Kito Yuzu Products of “Golden Village”
We offers wide range of products, including Kito Yuzu Ichiban Shibori, which is hand-squeezed and bottled fresh yuzu juice,as well as the very popular Yuzu Saba Can, Yuzu Ponzu, and a variety of yuzu sweets more. We recommend them as souvenirs.
Colleagues from all walks of life work at Mirai Convenience Store.
One is a former barista of an urban cafe, and another came to Kito with an interest in antique farming tools.
Yet another colleague is former school teacher, as well as one who loves making sweets.
Everyone shares a love for Kito and the bond of camaraderie.
Our team will strive to bring even more excitement to Kito and add joy to the lives of every visitor.
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Store ManagerYoshifumi Obata
Kito resident：since April 2020
Hobbies：Doing nothing, going on walks, photography, coffee
What I like about Kito：The scenery
Yoshifumi Obata
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Mirai Convenience Store Part-time Employee & Guest House Project StaffErina Oka
Kito resident：since February 2020
Hobbies：Looking for adorable seniors, going on walks
What I like about Kito：I like the village above my house. I often go there when I want to refresh my mood.Erina Oka
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Ueta
Kito resident：since Dec. 2021
Hobbies：Handicrafts
What I like about Kito：Beautiful starry sky and transparent riverUeta
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Part-time EmployeeRumiko Tani
Kito resident：for 30(!) years
Hobbies：Watching comedy shows!！
What I like about Kito：Its beautiful rivers, frigid winters, and unique residentsRumiko Tani
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Part-time EmployeeHono-chan
Kito resident：for 11 years
Hobbies：Drives, playing with pets
What I like about Kito：The abundant nature in all four seasons and the clean air.
I especially like the night sky.Hono-chan
Contributing to Japan’sFuture by Developing Kito
Always contemplating what we can do for those who inhabit, visit, and cherish a love for Kito, we will work together for the future of Japan.
Will you join our exciting and earnest journey to shape the future of Kito?
Kito District, Tokushima, the Home of Mirai Convenience Store
Mirai Convenience Store is located in Kito, Naka-cho, Tokushima Prefecture, a mountain village on the border between Tokushima and Kochi prefectures.
Home to 1,000 residents and abundant in nature, it is known as “The Tibet of Shikoku”.
We wish to create a space overflowing with nature and joy in all lives that Kito touches, from children and the elderly to visiting travelers.
With the nearest supermarket an hour’s drive away, Mirai Convenience Store has become a vital lifeline for Kito that shapes the village’s future.
By founding an establishment that will lead the future, we aim to become a new foundation for our hometown to revitalize industry, promote tourism and resettlement, and launch creative businesses.
Mirai Convenience Store, along with “KITO DESIGN HOLDINGS”, is a member of KITO DESIGN PROJECT.
Would you like to experience our unfolding future together?
Inquiries by Phone
0884-69-2620